Build the system around the business.
A website or application should not exist only as a visual layer. It should make a business easier to understand, easier to operate and easier for customers to engage with.
Start a Conversation →Clear interfaces
Information hierarchy, responsive layouts and purposeful interactions.
Practical systems
Websites, applications, commerce and workflow interfaces.
Real requirements
Structure around goals, customers, content and operations.
Long-term thinking
Updates, troubleshooting and continued improvement after launch.
Project principles
Understand
Start with the business problem.
Structure
Make information easy to navigate.
Design
Create a consistent visual system.
Build
Implement the actual interface.
Test
Check responsive and functional behaviour.
Launch
Prepare the production deployment.
Support
Keep the system current.
Keep control of the digital foundations.
Where applicable and as agreed in the project agreement, clients should retain appropriate ownership or administrative control of key business accounts.
Domain
Your primary web identity.
Hosting
The environment where the website or application runs.
Business email
Company communication accounts.
Social & Google Business
Customer-facing business profiles.
Payment gateways & APIs
Connected services should be documented and controlled appropriately.
Source code
Project source and deployment access where agreed.